Cutting Horse Chatter

Advertising Rates ** Specifications ** Media Kit (Uses Adobe Reader)

The NCHA published its first newsletter, called Cuttin'Hoss Chatter, back in 1949.
It filled four typewritten pages.

Today, the award-winning Cutting Horse Chatter brings cutting horse enthusiasts 
more than 300 pages of news, features and advertising each month.

Besides features on the people, horses and heritage of cutting, The Chatter is packed with:

* Articles on horse care, veterinary advice and riding tips, cutting horse enthusiasts
* Cutting horse humor * Reports on major events
* NCHA news * Standings
* Show results * Coming events
* National Youth Cutting Horse Association news


Official Publication of the National Cutting Horse Association
260 Bailey Ave., Fort Worth, Texas 76107-1862
Contact Advertising Department:
Phone (817) 244-6188, Fax (817) 244-2015
Shawn McCoy


Advertising Rates
Effective with the January 2003 issue.
Contracts are required for 3, 6, 12 or 18 time rates and available on request.

Black & White

1 Time

3 Times

6 Times

12 Times

18 Times

Production Charge

Full Page
Image Area - 7.25" x 10"

$562.00

$550.00

$534.00

$505.00

$479.00

$61.00

2/3 Page
4.75" x 10"

$422.00

$414.00

$400.00

$380.00

$360.00

$50.00

1/2 Page
1/2 Box - 4.75" x 7.375"
1/2 Horizontal - 7.25" x 4.875"
1/2 Vertical - 3.5" x 10"

$339.00

$333.00

$320.00

$303.00

$287.00

$40.00

1/3 Page
1/3 Vertical - 2.25" x 10"
1/3 Box - 4.75" x 4.875"

$243.00

$238.00

$230.00

$217.00

$205.00

$35.00

1/4 Page
1/4 Block - 3.5" x 4.875"

$197.00

$194.00

$187.00

$179.00

$172.00

$28.00

1/6 Page
1/6 Horizontal - 4.75" x 2.25"
1/6 Vertical - 2.25" x 4.875"

$141.00

$139.00

$134.00

$128.00

N/A

$23.00

Corral Ads
2.4375" x 2.5"

$73.00

$68.00

$65.00

$61.00

N/A

$5.00

Hitching Post
2.4375" x 1"

$48.00

$47.00

$46.00

$44.00

N/A

$5.00

Classified Ads .75 cents per word, per issue; $18.75 minimum.
Stud Connection
$150.00 per month for 12 months.

All Corral, Hitching Post, Classified, and Stud Connection ads will appear on our web site.

2003 DEADLINES

1st of the month preceding publication for new copy or changes and to reserve space for camera ready ads.
5th of the month preceding publication for camera ready ads.

Copy, Art and Photos due in our OFFICE by DEADLINE!
Issue Due
FEBRUARY 2003 January 1
WORLD FINALS PROGRAM January 24
MARCH 2003 January 31
EASTERN NATIONALS PROGRAM February 14
SUPER STAKES PROGRAM February 28
APRIL 2003 February 28
WESTERN NATIONALS PROGRAM March 21
MAY 2003 April 1
JUNE 2003 May 1
JULY 2003 May 30
SUMMER SPECTACULAR PROGRAM June 13
AUGUST 2003 July 1
SEPTEMBER 2003 August 1
YEARBOOK August 22
OCTOBER 2003 August 29
NOVEMBER 2003 October 1
FUTURITY PROGRAM October 10
DECEMBER 2003 October 31
JANUARY 2004 December 1

PREFERRED POSITIONS

COLOR CHARGES

ADDITIONAL CHARGES

Inside Front Cover...$375.00*
Inside Back Cover....$375.00*
Back Cover.............$525.00*
First 48 pages:
1 issue........$200.00
3 issues......$150.00
6 issues......$100.00
12 issues......$50.00
* Must sign a 12 or 18 issue contract
Rates are in addition to page costs.

Color ads must be 1/4 page or larger.
Full-color advertisement charges
 are base plus $300.00.
One additional color is base plus $100.00.

MECHANICAL SPECIFICATIONS

Trim size............8.375 x 10.875 inches
Image area...............7.25 x 10 inches
Bleed................8.625 x 11.125 inches

Color Photos (ea.) $50
Black & White Scan (ea.) $10
Over Runs (Min. 250) $1 per page

Additional Specifications