FOR IMMEDIATE RELEASE June 21, 2005 Contact: Kristina Gardner (817) 244-6188 x 121
Rancharrah sponsors Smart Bug broadcasts through 2007
In-House Radio Broadcast of Cutting Horse Events
Will Now Be at All Major NCHA-Produced Shows
(Fort Worth, TX)-- The increasingly-popular Smart Bug broadcasts
have been guaranteed at NCHA-sponsored events through 2007 thanks to a
sponsorship agreement between Rancharrah and the National Cutting Horse
Association. “Rancharrah Radio” will debut during the Open and Non-Pro finals
at the NCHA Summer Spectacular, which begins on July 12 in Fort Worth, Texas.
The cutting-edge Smart Bug technology uses lightweight receivers that allows
spectators in the coliseum to listen to expert and insightful commentary on the
live action as it unfolds.
“Rancharrah is known throughout the cutting horse industry for its
first-class breeding program,” said NCHA Executive Director Jeff Hooper. “We’re
very excited that they have stepped in to bring the same type of quality to
Rancharrah Radio at our major shows.”
In addition to the NCHA Summer Spectacular, Rancharrah Radio will be
available at the NCHA World Championship Futurity, NCHA Super Stakes, NCHA
World Finals, and both the Eastern and Western National Championships during
the Open and Non-Pro finals. The Smart Bug system made its debut at the 2004
NCHA Futurity, and has been hailed as one of the best innovations yet for
promoting the sport, both to newcomers and to veteran cutting horse fans.
“Oftentimes people say that cutting really isn’t a spectator sport, but I
think that this could really make it such,” said Rancharrah’s Marketing
Director Kurt Crawford. “I think this is an opportunity to really revolutionize
the spectator aspect of the sport of cutting and bring it to the next level.”
Located in Reno, Nevada, Rancharrah is a leader among cutting horse breeders. Rancharrah’s elite broodmare band boasts combined Lifetime Earnings of more then $1,000,000, with combined offspring earnings that also surpass the million-dollar mark. These great mares are complemented by a stallion roster that includes Heavens Little Lena and Playboys Guard, among others. The entire breeding program follows John Harrah’s philosophy, “Champions cannot simply be made, they are created. It all starts with the perfect mix of intelligence, athleticism and grace. ‘Bloodlines.’”
This is the first sponsorship between the NCHA and Rancharrah, who has sponsored cutting events in the past primarily in the form of trophy buckles and saddles.
“We were looking for some way to be involved with the NCHA, and we feel very positive about the impact that this particular item may make on the industry and on the NCHA,” said Crawford.
The National Cutting Horse Association is made up of 16,000 members across the United States with a wide range of backgrounds. The sport of cutting has roots in Western ranching traditions, where good horses were a necessity for everyday ranch work and cattle handling. From cowgirls to CEOs, from firefighters to professional football players, the common ground is often in the cutting arena. Each year more than 2,200 NCHA-approved events are held throughout the country with more than $35 million in prize money awarded. To learn more about the National Cutting Horse Association and the sport of cutting, call 817-244-6188 or visit www.nchacutting.com.
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