NCHA Welcomes Lucchese Boots

Newest sponsor will pair great boots with great competition

(Fort Worth, TX) — Lucchese Boot Company, a division of Arena Brands, has agreed to a new three-year sponsor relationship with the National Cutting Horse Association.

The agreement includes title naming rights to the annual NCHA Weekend, one of the association’s most highly-rated competitions.

“We are really proud to strike a relationship with Lucchese,” said NCHA Director of Marketing & Media, Clay Murray. “Lucchese Boots have been part of the Western lifestyle since 1883, and have been revered for their quality and classic look. Cutting and Lucchese are a great match.”

Boots are a primary component of any cutters’ wardrobe. In fact, on average, NCHA members purchase 3.3 pairs of boots every year. Cutters demand quality and dependability and can turn to Lucchese to provide the best of both.

Lucchese offers two lines of boots to match your taste. The first, Lucchese Classics, have been handmade since 1883. Every inch of every boot in the Classics line is made of only the finest grade of leather in the hands of master craftsmen for a result that is unmatched in quality. The second line, Lucchese 2000, features a “Technologically Advanced Comfort Construction” in addition to superior craftsmanship for a boot that is unparalleled in comfort and fit.

Visit Lucchese Boot Company at www.lucchese.com to find your perfect new pair of boots.

“We are extremely excited about our involvement with the NCHA,” stated Paul La Voie, President and CEO of Lucchese. “Lucchese has a 120-year history of providing the highest quality leathers and a legendary fit and comfort. In 1883, we started a unique relationship with the horsemen of the United States Calvary, and we are honored to have come full circle, by offering our services and products to the prestigious horsemen and women of the NCHA. With Lucchese’s Proform crepe soles and double welt stitch, our boots are geared toward the serious equestrian. We are looking forward to a long lasting relationship with the NCHA.”

The National Cutting Horse Association is made up of 14,000 members across the United States with a wide range of backgrounds. The sport of cutting has roots in Western ranching traditions, where good horses were a necessity for everyday ranch work and cattle handling. From cowgirls to CEOs, from firefighters to professional football players, the common ground is often in the cutting arena. Each year more than 1,400 NCHA-approved events are held throughout the country with more than $28 million in prize money awarded.

To learn more about the National Cutting Horse Association and the sport of cutting, call 817-244-6188 or visit www.nchacutting.com.