FOR IMMEDIATE RELEASE August 4, 2004 Contact: Clay Murray (817) 244-6188 Ext. 120
(Fort Worth, TX)--The National Cutting Horse Association’s
Publications Department fared very well as the 2003 Livestock Publications
Council awards were announced this week.
The Cutting Horse Chatter won the coveted General Excellence
award for multi-breed association publications. Individual members of the staff were also recognized for their
excellent editorial content, design, and layout of the Cutting Horse Chatter.
“Established more than 20 years ago, the Livestock
Publications Council’s annual awards are keenly contested,” said Alan Gold,
NCHA director or publishing. “Winning
the General Excellence category is definitely rewarding.”
Founded in 1974, The Livestock
Publications Council, a non-profit organization was designed to serve the
livestock publishing industry. Its goal is to provide a forum through which
members can obtain information on how to improve their overall effectiveness
and value to both readers and advertisers. LPC functions as an information
exchange by allowing publication personnel and other members to discuss common
problems with peers and arrive at workable solutions that benefit both.
“NCHA is especially proud of the Chatter department,” said
Jeff Hooper, NCHA executive director.
“Being honored for general excellence is certainly an honor, but to have
our individual staff members recognized is an even greater accomplishment.”
In addition, Mindy Young, art director, was awarded first
place in the single article layout and design category for “The Cattle Guy,”
which was published in the 2003 NCHA World Championship Futurity program. Young also won first place in the full-page,
four-color advertisement category.
Ross
Hecox, associate editor, also picked up a second place award for his marketing
story, “Creating Demand,” and for his profile of Graham Amos, “The Mighty
Mouse.” Casceil McCRae, graphic artist received an honorable mention for her Mr
Peponita Flo ad.
The
sport of cutting has roots in Western ranching traditions, where good horses
were a necessity for everyday ranch work and cattle handling. The National Cutting Horse Association was
formed in 1946 by a group of cowboys and ranchers who wanted to promote cutting
competition, standardize rules and preserve the cutting horses’ Western
heritage. Today, the Fort Worth-based
NCHA represents over 16,000 people and oversees more than 1,400 NCHA-approved
shows with more than $30 million in total prize money awarded annually.
For more information about the NCHA or the sport of cutting,
please call 817-244-6188 or log-on to www.nchacutting.com.
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